Are you struggling to find keywords for your website or online content? Do you want to know which keywords drive traffic to your competitors’ websites?
This article helps you with a list of the 30 best keyword research tools to help you uncover your business’s most relevant and profitable keywords. So, let’s get started and learn more about keyword research.
Google Ads Reports: Search Terms
Google Ads Reports: Search Terms is a feature that allows advertisers to see the search terms that triggered their ads to show.
It provides data on search queries, impressions, clicks, CTR, cost, and conversion metrics. This data helps advertisers to identify new keyword opportunities, negative keywords to add, and ad groups to refine.
By analyzing the search terms report, advertisers can optimize their ad campaigns and improve their targeting to reach their ideal customers more effectively.
Google Keyword Planner
Google Keyword Planner is a free keyword research tool provided by Google Ads. It helps advertisers to find new keyword ideas, estimate search volume and competition, and plan their ad campaigns.
It provides data on keyword search volume, level of competition, and estimated cost-per-click (CPC) for Google Ads.
This data helps advertisers choose the most relevant and profitable keywords for their ad campaigns, fine-tune their targeting, and optimize their bids to get the best return on investment (ROI).
UberSuggest
UberSuggest is a keyword research tool that provides data on search volume, competition, and related keywords for a given term. It helps content creators and SEO professionals to find new keyword ideas, refine their content strategy, and optimize their web pages for search engines.
It also provides data on backlinks, domain authority, and site traffic, helping users to analyze their competitors’ strategies and identify opportunities for improvement.
It offers a free and paid version with advanced features, such as content ideas, site audits, and keyword tracking.
Microsoft Ads Keyword Research Tools
Microsoft Ads offers several keyword research tools, including the Keyword Planner, Audience Insights, Keyword Bid and Budget Estimator, and Negative Keyword Conflicts Report.These tools provide data on search volume, competition level, estimated CPC, audience demographics and interests, estimated ad performance, and negative keyword conflicts.
They help advertisers to find new keyword ideas, optimize their ad campaigns, and reach their ideal customers more effectively.
Microsoft Ads Intelligence
Microsoft Ads Intelligence is a keyword research tool that provides data on search volume, competition, and ad performance metrics for specific keywords.It helps advertisers to find new keyword ideas, estimate keyword performance, and optimize their ad campaigns.
It also provides data on demographic and geographic targeting, ad scheduling, and bidding strategies, helping advertisers to refine their targeting and maximize their ROI.
It is a free add-on for Microsoft Excel and requires a Microsoft Ads account to access the data.
Wordtracke
Wordtracker is a keyword research tool that helps users find high-performing keywords related to their content or business.It offers features like keyword suggestions, competition analysis, and search volume data to help users improve their SEO and PPC campaigns.
It also provides a range of keyword research tools for different purposes, including niche keyword research and long-tail keyword analysis.
Wordpot
Wordpot is a keyword research tool that allows users to generate keyword ideas based on a seed keyword or topic.It offers a range of keyword suggestion features, including synonyms, related words, and long-tail variations, to help users find high-performing keywords for their content or business.
Wordpot also provides data on search volume, competition, and CPC, which can be useful for improving SEO and PPC campaigns.
Serpstat
Serpstat is a keyword research tool that provides users with data on keyword rankings, competition, and search volume.
It offers a range of features for improving SEO and PPC campaigns, including keyword suggestions, backlink analysis, and site audit tools.Serpstat also offers data on competitor performance, allowing users to gain insights into their competitors’ keywords and strategies.
Google Alerts
Google Alerts is a free tool that allows users to monitor the web for new content related to specific keywords or topics. Users can set up alerts for their business or industry and receive notifications when new content is published online.
It can be a useful tool for tracking brand mentions, keeping up with industry news, and monitoring competitor activity.
SpyFu
SpyFu is a keyword research tool that provides users with data on competitor keywords and ad campaigns. It offers features like keyword research, keyword tracking, and competitor analysis to help users improve their SEO and PPC strategies.
It also provides data on organic search rankings and backlinks, allowing users to gain insights into their competitors’ SEO strategies.
iSpionage
iSpionage is a keyword research tool that focuses on competitor analysis. It provides users with data on their competitors’ PPC and SEO campaigns, including ad copies, landing pages, and keyword strategies.It offers features like keyword research, competitor analysis, and ad monitoring to help users improve their campaigns and gain a competitive advantage.
It also provides data on keyword search volume and competition, allowing users to identify high-performing keywords for their campaigns.
SECockpit
SECockpit is a keyword research tool that provides users with data on keyword search volume, competition, and profitability.It offers a range of features for improving SEO and PPC campaigns, including keyword suggestions, keyword grouping, and competitor analysis.It also provides data on long-tail variations, allowing users to identify and target highly specific and profitable keywords. It integrates with other SEO tools, including Google Analytics and Moz, for a more comprehensive analysis.
AffiloTools
AffiloTools is a suite of online marketing tools designed for affiliate marketers. It includes a range of features for SEO and PPC campaigns, including keyword research, website health checks, backlink analysis, and rank tracking.It also provides data on competitor performance and allows users to track their progress and monitor their campaigns.
It integrates with other SEO tools like Google Analytics, Moz, and SEMrush for a more comprehensive analysis.
Keyword Tool
Keyword Tool is a keyword research tool that provides users with data on keyword search volume, competition, and related keywords. It offers a range of features for improving SEO and PPC campaigns, including keyword suggestions, long-tail keyword variations, and competitor analysis.
It provides data from multiple search engines, including Google, YouTube, Amazon, and Bing, allowing users to identify highly specific and profitable keywords for their campaigns. It also offers a free version and a paid version with additional features.
QuestionDB
QuestionDB is a keyword research tool that helps users identify questions that people are asking online related to their nicheIt offers a range of features for improving SEO and content marketing campaigns, including question suggestions, related topics, and search volume data.
It provides data from various sources, including Reddit, Quora, and other online forums, allowing users to identify the most relevant and frequently asked questions. It also offers a free version and a paid version with additional features.
Ahrefs
Ahrefs is an all-in-one SEO tool that provides users with a range of features for improving their search engine rankings and backlink strategy.It offers a comprehensive backlink analysis tool, as well as features for keyword research, content analysis, and competitor research.
It provides data from a variety of sources, including its web crawler, allowing users to track their website’s performance and identify areas for improvement. It also offers a free version and a paid version with additional features.
SEMrush
SEMrush is a comprehensive SEO tool that provides users with a range of features for improving their search engine rankings and online visibility. It offers features for keyword research, competitor analysis, content optimization, and backlink tracking.
It provides data from various sources, including its web crawler, allowing users to monitor their website’s performance and identify areas for improvement. It also offers a free version and a paid version with additional features.
Jaaxy
Jaaxy is a keyword research tool that helps users find profitable keywords for their websites or blog. It offers a range of features for improving SEO and content marketing campaigns, including keyword analysis, competition analysis, and niche research.
It provides data from various search engines, allowing users to identify low-competition, high-traffic keywords that they can use to optimize their website’s content. It also offers a free version and a paid version with additional features.
Keywords Everywhere
Keywords Everywhere is a browser extension that provides users with search volume and competition data for keywords.
It can be used with various search engines and websites, including Google, Bing, and YouTube. When users search for a keyword, the extension displays the search volume, cost per click, and competition data for that keyword.
It also offers additional features, such as related keyword suggestions and bulk upload capabilities. It requires a paid subscription after a certain number of free uses.
Buzzsumo
Buzzsumo is a content analysis and marketing tool that helps users find the most shared and engaging content in their niche. It allows users to search for content based on keywords, domains, or topics and provides data on the number of shares, backlinks, and engagement metrics for each piece of content.
It also allows users to track their content’s performance and monitor their competitors’ content strategies.
It offers a free version and a paid version with additional features, such as influencer identification and content alerts.
Long Tail Pro
Long Tail Pro is a keyword research tool that helps users find long-tail keywords with low competition and high search volume.
It allows users to enter a seed keyword and generate a list of related long-tail keywords, search volume, and competition data. It also provides users with keyword difficulty scores, which indicate how difficult it would be to rank for a given keyword.
The tool can also track keyword rankings and provide insights into the competition’s keyword strategies. It requires a paid subscription after a certain number of free uses.
Google Trends
Google Trends is a free tool that allows users to explore and analyze the popularity of search queries over time.
It provides data on the relative search volume of keywords and topics, as well as related queries and topics. It can help users identify trending topics and search patterns, track changes in consumer behavior, and inform keyword research and content creation strategies.
The tool can analyze global search trends or filter data by region, category, period, and search type (e.g., web search, image search, news search).
KWFinder (Mangools)
KWFinder is a keyword research tool by Mangools that allows users to find long-tail keywords with low SEO difficulty and high search volume. It provides metrics such as search volume, CPC, and keyword difficulty score and allows users to filter results by language, location, and search engine.
It also offers SERP analysis, competitor research, and keyword list management.
Moz Keyword Explorer
Moz Keyword Explorer is a keyword research tool that provides users with detailed insights into keyword difficulty, search volume, and opportunity. It offers features such as keyword suggestions, SERP analysis, and on-page optimization suggestions.
It also provides a comprehensive analysis of the top-ranking pages for a given keyword, allowing users to gain insights into their competitors’ content strategies.
SERPWoo
SERPWoo is a keyword research and SEO monitoring tool that helps users track and analyze search engine ranking positions, keyword trends, and competitor activity. It provides features like rank tracking, site auditing, and competitor analysis, along with alerts and notifications for important changes in ranking or competitor activity.
It also offers insights into Google algorithm updates, allowing users to adjust their SEO strategies accordingly.
GrepWords
GrepWords is a keyword research tool that provides users with keyword data from multiple sources, including Google AdWords, Google Suggest, and Amazon It offers features such as keyword research, competition analysis, and trend analysis and allows users to filter results based on various criteria such as search volume, CPC, and competition level.
It also offers a variety of other tools for SEO and content marketing, such as site audits and content optimization.
Rank Tracker
Rank Tracker is a keyword research tool that helps to track keyword rankings and improve SEO performance. It allows users to monitor the ranking positions of their website’s keywords across various search engines and locations, identify keyword opportunities, and track the progress of their SEO campaigns.
The tool provides insights into search volumes, keyword difficulty, and competition, helping users to optimize their website’s content and improve their search engine visibility.
BrightEdge
BrightEdge is a comprehensive SEO platform that provides keyword research tools to help businesses optimize their content for search engines. It provides data-driven insights to help businesses identify the most effective keywords and create a content strategy that aligns with their goals.
It also offers competitive analysis, content performance tracking, and other SEO tools to help businesses improve their online presence.
Soovle
Soovle is a free keyword research tool that allows users to generate ideas for content by displaying popular search terms from different platforms such as Google, Bing, Amazon, YouTube, and more Users can enter a keyword, and the tool will display related queries and phrases from multiple search engines on a single page, helping to save time and provide a comprehensive view of popular search terms.
Growthbar
GrowthBar is a keyword research tool that helps users to find profitable keywords for their websites.
It is a Google Chrome extension that provides SEO metrics, keyword suggestions, and backlink data for any website.Users can see the top-performing keywords, backlinks, and traffic sources of their competitors, as well as find new keyword opportunities.
It is also equipped with a domain profiler that offers a complete snapshot of any website’s SEO health, including its domain authority, top-performing pages, and social media statistics.
Conclusion
Keyword research is an essential step in any successful SEO or SEM strategy, and the best 30 keyword research tools mentioned above provide a wide range of features and capabilities to help businesses identify profitable keywords, track competition, and stay ahead of the curve in their respective industries.
From Google Ads Reports to Growthbar, each tool has its unique strengths and weaknesses, and the key to success is choosing the right tool or combination of tools that fit your specific needs and goals.
With the right keyword research tools, you can optimize your content, improve your search rankings, and drive more organic traffic to your website.