Creating a complete SEO toolbox is an expensive endeavor. But a toolkit like this will enable you to work effectively and save time by automating chores. And this is where free, effective SEO tools can save the day and greatly simplify your life.
The assortment includes solutions for tracking, analytics, and technical link construction. Nonetheless, some products are ineffectual and produce meager outcomes. I, therefore, examined the most well-liked free SEO tools available to the general public.
Let’s take a look at the top 30 SEO tools that are not only helpful but also straightforward to understand.
5 Benefits of using SEO tools
- Cost reductions: You may save money with free SEO tools, so you have more money for other aspects of your organization.
- Check your webpage every day: You may regularly check the health of your website with free SEO tools. In this manner, you can easily identify and address any problems affecting the ranking of your websit
- Verify the SEO numbers for your website: You may monitor important SEO indicators for your website, such as relevancy and duplicate content, using free SEO tools, which can improve your website’s search engine rating.
- Find any omitted keywords: Missing keywords in your title, description, and H1 can be found using free SEO tools. This assists you in adding the appropriate keywords to your content, which can improve your search engine visibility.
- Data from the past: You may view your title, description’s history, and keyword changes using free SEO tools. This tool is helpful when you are making improvements to your website and want to know how those changes have affected your website’s rating over time.
SEMrush is an advanced analytics dashboard that provides reports on the overall performance of domains and individual pages within those domains. The SEO Toolkit is one of the many useful resources that can be found on the SEMrush website.
Toolkit allows you to monitor the progression of a website’s visibility over time and to determine which keywords it is ranking for, the page’s rank for a keyword, the monthly search volume for the keyword, and other relevant data.
You can also do the following with SEMrush:
- Use the Keyword Magic tool
- See your competitors’ strategies
- Receive recommendations
Ahrefs is a sophisticated search engine optimization (SEO) resource that analyses your website property and generates keyword, link, and ranking profiles to assist you in making better decisions regarding your content.
Some of the most important aspects of Ahrefs are as follows:
- Site Explorer
- Content Explorer
- Keywords Explorer
- Site Audit
Google search console
The Google Search Console provides several tools that can assist you in ranking higher in the search engine results pages (SERPs) for the search terms and phrases that the people in your target audience are looking for.
Search Console can assist you in conducting an initial SEO analysis from scratch or updating your existing SEO strategy with new keywords. Whether you own a company or an SEO on your marketing team, you can use this tool. You don’t need to know how to code to use the Google Search Console, which monitors, debugs, and optimizes your website.
The following is a list of some examples of website elements that Google Search Console will educate you on and assist you in optimizing:
- Crawl Errors
- Mobile Responsiveness
- Google Index
Although there is a paid version of Google Analytics, the free version of the product can assist you in managing the search engine optimization (SEO) of your website. This is especially true if you also use Google Search Console with Google Analytics.
You can use queries to find areas in which your website and individual web pages could use improvement about the keywords and phrases you want them to rank for. If you do this, all of the SEO data for your website will be centralized, located, and compiled.
You can also better understand and improve your SEO by using Google Analytics in the following additional ways:
- Filtering your referral traffic
- Organic vs. Non-Organic website traffic
- Site content reports
- Multi-Channel report’s assisted conversions feature
SEO report card
You can analyze your website using the SEO report card to determine how well it performs compared to other websites.
The SEO Report Card will provide a report in exchange for your email address and a few data points. The report will cover the following topics:
- Rank analysis
- Link building
- On-Site Analysis
- Website Accessibility
- Trust metrics
- Current indexing
Internet Marketing Ninjas
Internet Marketing Ninjas is a company that focuses on SEO. It provides users with a variety of free tools that can be used to analyze how their website compares to those of their competitors, optimize web pages for specific keywords, generate meta tags, and increase the amount of organic traffic that is directed to their website.
The following is a list of some examples of Internet Marketing Ninja SEO tools that you can make use of:
- Broken link tool
- Image metadata
- On-page optimization tool
- Side-by-side comparison
- Page load time
You can access various tools, such as reporting, diagnostic, and search engine optimization tools, with Microsoft Bing Webmaster. These tools provide insight into your website.
You can ensure that your website is well-optimized for organic search by using the SEO tools that are available for free use on your website. These tools can help you analyze your website, manage backlinks, and review keywords.
The following is a list of some of the additional things that you are capable of doing with Bing Webmaster’s SEO tools:
- See backlink profiles
- Perform keyword research
- Use the site scanning feature
- Get SEO reports
Traditional search engine optimization tools, such as the ones we’ve already covered, are fantastic for conducting research and audits once your company has established itself.
But what if you are starting a new business venture and want to know what popular industries, topics, and ideas people are exploring right now? Google Trends is a wonderful place to investigate the unrealized potential, which can provide your website with a vast landscape of keyword opportunities.
You should be aware that Google Trends is not the place to obtain data on a more granular level. This tool can achieve the best results if it is first utilized as a compass to establish a path for your SEO strategy. Then those findings are combined with more comprehensive software such as HubSpot’s SEO Marketing Tool.
The following are some things you ought to search for on Google Trends:
- Popular topics
Seolyzer is a free SEO tool that helps you determine how search engines like Google view your website by crawling the site, analyzing the logs, and performing log analysis.
In order to determine and create your SEO KPIs, Seolyzer retrieves information that crawling bots leave behind in your server’s log files while browsing your website. Additionally, the tool can identify error codes, redirects, and page speed performance.
Additionally, Seolyzer can help you with the following:
- Monitor SEO issues
- Manage your unique KPIs
- Segment web pages
- Compare web pages
- Measure SEO impact
An extension for Google Chrome called SEOquake performs quick and automatic checks for no additional cost on the SEO parameters of a website. This entails conducting on-page SEO audits, reviewing internal and external link profiles, comparing real-time URLs and domains, and exporting data files.
Other applications of SEOquake include the following:
- Link Analysis
- Focus on metrics that matter
- Audit your website’s SEO
- Share your findings with stakeholders
A free SEO checker tool, Seobility, is available here. You can use it to determine how well your website adheres to the most recent SEO guidelines and make any necessary adjustments.
Simply entering your website’s URL will cause it to be analyzed, and you will then be advised on how you can improve the performance of your website.
You will receive an in-depth SEO audit of your website and access to email reporting and alerts, keyword monitoring, and audits of one thousand of your website’s subpages.
Additional benefits of utilizing Seobility include the following:
- Find technical errors
- Accurate SEO scoring
- Meta information analysis
- Optimization opportunities
- Link structure suggestions
- Server error fixes
Check My Links
You can use the Check My Links extension for Google Chrome to verify that the links you have placed on internal and external web pages are functioning properly.
If you search for a term on Wikipedia, for instance, Check My Links would tell you how many links that particular Wikipedia page has and how many of those links are broken.
This allows you to immediately correct any links that are not working properly, which is helpful (or hopefully before a page goes live). Check According to the people who developed My Links, it is an excellent tool for web designers, content editors, and developers.
A few additional examples of what Check My Links is capable of are as follows:
- Identify broken links
- Auto-highlight issues
- Export broken links for further analysis
BROWSEO is an SEO browser that allows you to review your webpage in a condensed format, enabling you to assess both the user experience (UX) and the content of the page in addition to gaining insight into its SEO.
After you have entered the URL, the output will zero in on your HTML, allowing you to comprehend the structure of the page, the search terms that have been optimized, and other aspects that are associated with SEO.
Some examples of what you are capable of doing with BROWSEO are as follows:
- See the number of words on the page
- Determine the number of internal and external links on your page
- See all of your meta information
If you own a website and want to monitor its speed and be alerted when your pages load slowly, you can use CWVIQ, a free email notification service that offers this functionality.
Both the loading time of a page and its Core Web Vitals are important aspects of SEO. The speed at which your website loads can affect your rankings and the user experience.
CWVIQ is a free service that will ping your website regularly to check its loading speed and other Core Web Vital metrics. This is done to notify you if your website is experiencing any problems.
In addition to this, CWVIQ provides its subscribers with a weekly summary of the monitored speed throughout the week, in addition to CWV metrics.
The following are some examples of what you are capable of doing with CWVIQ:
- Monitor website performance
- Optimize backend performance
HubSpot SEO Marketing Software
The Marketing Hub from HubSpot comes equipped with an SEO marketing software tool ideal for establishing your website as an authority in your field. You will never miss an opportunity to optimize your content for traffic and conversions because this software is integrated with HubSpot landing pages, web pages, and blog posts.
HubSpot’s SEO Marketing Software provides you with the tools and the confidence to rank in the search engine results page (SERP) and report on your performance, regardless of whether this is your first time developing a content strategy or whether you are an expert in all things related to SEO.
The SEO department is not categorized in HubSpot’s marketing software. In conjunction with the following other tools:
- Marketing Automation
- Lead Management
Sitechecker is an all-inclusive solution for SEO site auditing, including investigating potential avenues leading to an increase in organic search traffic.
Sitechecker is a tool that will automatically monitor the performance of your website, inform you of any errors found on time, and search for growth points.
The following is a list of the most notable features that Sitechecker provides:
- Site Audits
- Rank Tracking
- Backlink tracking
- All-in-one Chrome Extension
SEOptimer is an SEO auditing and reporting solution that digital marketing agencies use to generate more leads by embedding an audit form on their websites and creating white-label audits using SEOptimer’s reporting capabilities.
The reports generated by SEOptimer are exhaustive, as they examine more than 70 distinct data points. You can carry out cost-free site audits directly from the company’s homepage.
The website receives an overall score. Then, additional scores are compiled based on its performance in the following five categories: on-page SEO, backlinks, usability, performance, and social media (including Local SEO).
The report includes specific information about each check, an indication of whether or not it passed, and recommendations for how to make improvements.
The following is a list of some of the most notable features that SEOptimer provides:
- Unlimited White Label Audits
- Embeddable AuditbTool
- SEO Crawler
- Keyword Research Tool
If all you need to do is conduct keyword research, you probably don’t need an SEO tool with all the bells and whistles that come with it. KWFinder is an excellent piece of software that bridges the gap between the grunt work of SEO and the copywriting that goes along with it.
You’ll find keywords that don’t require excessive work to rank for but still have the potential to bring in traffic to your site.
What makes KWFinder stand out from other similar tools is the fluidity with which it transitions between languages and regions, allowing you to cater to your audience in any part of the world they may be located.
KWFinder is known for providing several useful features, including the following:
- Hidden long-tail keyword insights
- Competitor keyword insights
- SERP analysis tool
- Local keyword research tool
GrowthBar is an extension for Google Chrome that will assist you in conducting keyword research, performing competitive analysis, and monitoring SEO rankings.
You can access data points about any website by using the GrowthBar, which allows you to access this information directly from the search engine results pages. You will then be able to evaluate the performance of your competitors and view the growth channels, keywords, backlinks, and advertisements that are successful for them.
Additional important aspects of GrowthBar include the following:
- Use the Top Keywords and Backlinks feature
- Get your Keyword Difficulty Score
- Use the Word Count tool
- Run Facebook Ads
- Use the Keyword Suggestions tool
The in-depth site analysis provided by Woorank assists marketers in identifying areas that may benefit from optimization and enhancement. This analysis considers various factors, including usability, social media, the performance of existing SEO initiatives, and more.
Each report is broken down into sections that will assist you in analyzing your website and locating areas that can be improved. The following is a list of some of the highlights of the report:
- Marketing Checklist
Although backlinks to your website are essential to achieving a high ranking on Google, the outreach activities you perform while building links can feel very similar to making cold calls.
BuzzStream makes it simple to research the appropriate individuals, generate productive email messages, and monitor who has accepted each link request.
BuzzStream is also helpful for the following:
- Identify candidates for outreach
- Identify candidates for backlinks
Your company’s search ranking can be improved with the help of the comprehensive tool provided by a subscription to Moz Pro.
The collection of research tools offered by Moz gives subscribers access to the resources they require to recognize SEO opportunities, monitor growth, construct reports, and maximize the effectiveness of their efforts.
Moz Pro also comes with the following:
- Website crawler
- Email Report
- Insight into various “crawlability” factors
Having a comprehensive understanding of your backlinks is the most effective method for gaining an understanding of how well your off-page SEO is performing.
Discovering, monitoring, analyzing, and disavowing backlinks are all possible through an intuitive user interface in Linkody, which is provided to you.
In addition to that, the tool monitors your links around the clock and notifies you of any changes, allowing you to react quickly if one of your links is lost or broken.
Other features of Linkody include the following:
- “Spy” on your competitors’ backlinks
- Gain useful insights
- Create white-label reports
Screaming Frog SEO Spider
This program crawls the websites you specify, analyzing the URLs to look for common SEO problems. It was developed specifically for people who are interested in SEO.
This program simplifies and expedites an otherwise time-consuming process — especially for larger websites. (It could take hours or days to evaluate the same URLs manually.)
Other notable features of Screaming Frog SEO Spider are:
- Java Program
- Easy export to Excel
During your audit, you might come across some questionable backlinks if you are purchasing a website domain that has been used in the past or if you are rebuilding an ineffective search engine optimization strategy.
Your search ranking could take a significant hit if you use unnatural or artificially created links. The removal of those links is facilitated by Remove’em.
This instrument possesses the capability to:
- Scan your backlink profile
- Export a list of backlinks
On your Google Analytics account, Keyword Hero will match your visitors’ sessions with the terms they used to find your page. Using this tool will allow you to understand the search intent of traffic from your organic search results.
The following is a list of additional things that you can do with Keyword Hero:
- Identify the organic traffic and conversions
- Separate traffic
- Optimize your position in the SERPs
- See query details
SpyFu is a tool that Google Ads users can use to research keywords used by their competitors. It helps with PPC competitive research, SEO competitive research, as well as the creation of custom lists and domains. Keyword research is just one of the many things it can do.
You will be able to monitor paid and organic rankings on Google, Bing, and Yahoo with the assistance of this tool, as well as obtain reliable and accurate contact information for potential customers and to increase traffic to your website and Google AdWords campaigns.
You can also do the following with SpyFu:
- Download a competitor’s PPC keywords
- Download a competitor’s SEO keywords
- Review ranking trends
- Discover keyword ideas
Seomater is a tool for auditing and crawling websites from an SEO perspective. It offers assistance with a technical SEO analysis and testing for SEO on-page optimization.
After the tool has completed its crawl of your website, it will generate an SEO report that details various aspects of your website that are relevant to SEO. These aspects may include internal and external links, backlinks, page quality and speed, social media, organic presence, and more.
In addition, you will receive some advice on how you can improve each of these SEO factors along with your analysis. In addition, you can:
- Use the SEO Monitoring Alerts features
- Get detailed reports
- Use the Domain Comparison tool
ContentKing is a tool for real-time SEO auditing and content tracking; it monitors your website around the clock to ensure that any problems with SEO won’t go unnoticed for an excessive amount of time.
Because it is hosted in the cloud, the tool does not require any installation, and all of your information and any reports can be accessed at any time.
You can also do the following with ContentKing:
- Improve your SEO
- Get alerts
- Track Changes
- Visualize data
SE Ranking is an all-in-one SEO platform that examines the health and performance of websites and the keyword rankings and traffic. In addition, it offers insights into your competitors, enabling you to understand the SEO landscape better and adjust your marketing strategy accordingly.
You can build custom SEO reports with options for branding and personalization, thanks to SE Ranking being a white-label SEO tool.
Determine which of the available options will assist you in accomplishing your SEO objectives, and then get started auditing, optimizing, and monitoring your website, individual web pages, and content now that you’ve gained knowledge about some of the best free and paid SEO tools currently available on the market.
You can also do the following with SE Ranking:
- Keyword Rank Check
- Website Health Audit
- Competitor Analysis
- Backlinks Analysis
Everyone can optimize their website and boost engagement without blowing their budget if they use the right combination of these tools. From keyword research to backlink analysis, these helpful tools can assist you in remaining at the top of your game about SEO.
These tools are an absolute necessity for any business owner who plans to sell their wares through an online store because they have functions such as automatically analyzing articles (text data), generating title and description templates, and providing improvement tips (click-through rates, impressions, and average positions) (Shopify or Magento).